Adobe - on Air Tour


A product launch project being part of a Road show in 12 European cities in 2 legs during April and June.
@dmire did quiet some research and got selected amongst other event organizers. The chosen venues were both Claridge and Mirano, well-known in the night world. What a challenge to change this nightclub into a conference center for one day.
Selecting the right people are the key factors for success. In this case, the partnership with our suppliers was leading to this successful result. All together we made it happen.
The Claridge was totally redecorated in black (black linen for the reception, for the buffet, for the hi-boys, for the decoration...) and the mood light colors were pink and purple.
The Mirano looked like a huge conference room for more than 220 people with this crazy touch you would never find in a traditional meeting venue. 220 creamy chairs designed by Philippe Starck were installed, the light turned red and the sound was smoother than usual.
At 7'o clock in the morning it was amazing to see the transformation of this venue. 2 hours later the doors opened and the show went on...Air.


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Our services in this case: Strategic Meetings, Production, Events
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