AppleBee USA tours Belgium’s top beer spots


The managing staff of the American restaurant group Applebee visited Belgium this summer on a tailor-made Beer tour designed by @dmire.
The philosophy of the group focuses on serving good food to good people and what was once a popular neighbourhood restaurant has grown to become a popular restaurant in neighbourhoods all across North America - with almost 2,000 locations.
Because beer is taken very seriously in Belgium, for the Applebee delegation, it was the obvious destination to explore the art of brewing beer and the country's top breweries.
Sampling and tasting sessions were the highlight of the tour, enhanced by the presence of a special guest on board - Keith Villa, the founder of the Blue Moon Brewing - a Belgian White, a Belgian-style witbier brewed by Blue Moon Brewing Co. originally in Golden, Colorado.
The next stop in this beer pilgrimage was the Brewery Museum, where the rich tradition of Belgian beer is kept alive. All lunches and dinners were arranged by @dmire to fit in the Beer theme perfectly, the best beer restaurants in the country were selected carefully for our guests to experience - the Spinnekopke or De Heeren van Liedekercke to state a few.
The group was enchanted by their visit and the corporate message of Applebee echoed in @dmire's professionalism: Excellence - We expect the best from ourselves and each other.

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Our services in this case: DMC Belgium
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