Land Rover - Pre Launch in Antwerp – September 2012


It is a well-known fact that journalists are hard to impress. In the automobile world, they are regular guests at luxury car launch parties.
Land Rover commissioned Antwerp-based Admire Event agency to create the Range Rover series launch in Belgium this September, the new model presented at the prestigious Salon de l'Automobile in Paris at the end of the month as part of the European promotional tour.
Admire responded with a plan to deliver an absolutely unique event. Admire team kicked off the project with a press conference honored by the presence of the designer at the striking Antwerp Engineering Company venue. Journalists gazed in awe at the dramatic scene as the masterpiece blend of beauty and technology was unveiled.
The next day, car dealers from Flanders, Wallonia and Luxembourg joined the product launch and evening party to celebrate the fourth generation of the unique Range Rover line, the most capable and luxurious Land Rover in history. Developed from the ground up, the new model captures the innovative spirit and iconic design of the original model, which changed the world of motoring when it was launched over 40 years ago.
Almost 300 people attended the reception to admire the car and socialize for the rest of the evening with fine food and an engaging cooking demonstration .... Cherry on the cake of a memorable launch and successful cooperation between Admire and Land Rover BENELUX .
Admire's unique professionalism, creativity and innovation ensured that the high expectations of Land Rover and their guests were met.

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