NEW OPEL MERIVA LAUNCH IN OOSTENDE


For the second time @dmire had the pleasure to promote the brand-new Opel car in Belgium. Through an international campaign, the new Opel Meriva was launched in a very original and unconventional concept. The audience had the privilege to discover this new family car during the big festival Kids@Oostende from the 10th to the 15th of July.
This event offered a pallet of activities to develop children imagination from 2 up to 12 years: LEGO palace, sport activities, youth theatre, puppets theatre, circus workshops, street theatre, for free make-up, child disco... A week entirely dedicated to the families! Those activities were spread out in the entire city of Oostende. This city by the sea is the most popular destination in Belgium for families during the summer vacation.
Moreover the new Opel Meriva was one of the main sponsor and benefits from a global communication including a visual presence on every press folders banners panels and media....
The new advertising campaign for the Meriva played with the fun theme. The public was amazed by the giant plastic bubble shining on the sidewalk in front of the sea. This outstanding location makes it very attractive in terms of popularity. 2 Opel Meriva were displayed inside this bubble as well as different activities. People were ecstatic and couldn't wait to enter in this fantasy. This new campaign was one of the most popular spots in the entire city and it was so much fun!



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Our services in this case: Events, Production, DMC Belgium
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