PROMOTION CAMPAIGN OF ALICANTE IN BRUSSELS


After different stops in Europe, The Alicante promotion campaign finally hit Brussels. Located along Costa Blanca, Alicante is one of the most important tourist destinations of Spain. In addition to its many golf courses, this city offers the peace of the Mediterranean and the charm of a beautiful port city with the gorgeous castle of Santa Bárbara.
@dmire organized in November this event in Brussels within the prestigious framework of the St-Hubert galleries, located in the historical centre of Brussels. Over 2 days, more than 40.000 people discovered Alicante through the 5 senses. This campaign included 4 various topics like the art of living, the gastronomy, the nature and diversity offered by this fabulous area. Various activities took place: distribution of gifts, games, balloons, customized perfumes, tasting of wines, paella and typical desserts.
The public also discovered all the beauties of this destination through various screens plasma, flyers and laptops placed at its disposal as well as advertisements in various media. Different radios and European televisions covered the event. The stand translated perfectly the warm spirit and holidays feelings connected to this area.



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