Startups, innovation and sustainability are the keywords of this program, organized by #AdmireAmsterdam for a Scandinavian Business University. The students were educated about the latest developments and projects of the smartcity project in Amsterdam, with onsite visits and meetings with different local stakeholders. the program also included A behind the scenes ‘ visit of Arena, the most innovative and sustainable football stadium in the world as well as a visit of a 3rd printing lab where they got integrated in this upcoming technology. These visits were combined with some great fun; a street-art theme walking tour with a typical Dutch “poffertjes”- tasting and a breathtaking experience on a high level – The swings of the on A’dam tower.